AI CAN DO IT ALL, OR CAN IT

Yes. Everyone is all in with AI. So, what does that mean, really. It means crafting the right prompts, iterating, directing the output—that's where the real work happens. This reel shows what's possible when you approach AI as a collaborator, not a magic wand.

WEGOVY® is a prescription weight-management medicine used with diet and exercise. This concept visualizes an uncomfortable truth: we've become slaves to the unhealthy food we consume. The monster isn't just metaphorical—it's built from what we eat. I supported agency creatives in developing this visual idea.

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NO SIGHTHOUND LEFT BEHIND

Galgos are Spanish greyhounds bred for hunting. After each season, tens of thousands are abandoned. This social campaign for SOS Galgos reimagines the rescue mission as part of an underground resistance, and while they need our help, they are operatives in their own liberation.

THERE’S A BETTER WAY TO REFUEL YOUR FUN

RecycleMore needed to promote the use of recyclable propane tanks and reduce waste in the backcountry. My approach? Roast influencer culture while championing what really matters: focus on being outside. Having an easily recycled source of fire is the key to ensuring that your outdoor adventure is fun.